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Breaking Into the Market

Our challenge was to begin conceptual designs for Breakthrough Performance and deliver branding solutions for not only the corporate identity but their entire product line in a way that would differentiate them from the heated competition in the direct response space.

Our solution was to craft a seductive corporate brand narrative backed by a rich visual system which could serve as the foundation for the entire line. We chose impactful visuals which referenced strength, endurance, and explosive power. We then allowed each product to retain its own individual identity to provide the flexibility to showcase each product individually in specific markets.

Tags : Case Study